ProRata.ai
We build AI-powered search, advertising, and attribution solutions grounded in respect for content.
Our AI-powered search engine
Gist Search: the first ethical AI search engine.
Gist Search is unique—the only AI search engine that fully attributes and shares revenue 50/50 with its sources. Built in partnership with 500+ leading publications.
Our agentic AI ad network
Gist Ads: smart ads in AI answers
Gist Ads allow marketers to place ads in AI answers and chat streams—ads that boost engagement while also rewarding the value of high-quality content.
Attribution-as-a-service
Gist Attribution: enabling content access and monetization in AI search
Gist Attribution provides proportional content attribution-as-a-service, enabling a sustainable ecosystem of AI companies and content creators.
The problem
By scraping copyrighted material without compensation, AI poses an existential threat to content creators.
Content creators aren’t getting credit for their work
Content creators aren’t sharing in the financial upside of Gen AI
Publishers are seeing a major reduction in traffic
The solution
To thrive, content owners need to be paid the full value of their work every time it’s used.
Content creators must give permission for their work to be used
Content creators must receive a fair share of the revenue their work generates
Content creators must receive recognition, not be hidden from view.
The technology
To enable fair credit and compensation, Gist Attribution uses proprietary technology to unpack AI answers and measure the relative value of contributing source material.
Identifies and ranks the value of all contributing sources to an AI answer
Enables permission-based revenue share business models based on outputs, not inputs.
Our vision
“Our goal is nothing less than making sure that there is a thriving ecosystem of creators, businesses, and consumers that benefit from the emerging world of zero-click search.”
Bill Gross
Founder & CEO
Davos
Gist Ads
Fortune Brainstorm AI
DLD
In the news
Investors back start-ups aiding copyright deals to AI groups
Wikimedia Enterprise Partners with ProRata.ai to Champion Sustainable Search Engine Practices
News/Media Alliance Announces AI Licensing Partnership with ProRata
ProRata Announces Gist.ai, New AI Search Engine Based Entirely on High-Quality Licensed Content
Major UK Media Organizations Join ProRata’s Movement to Credit and Compensate Content Owners in the Age of Generative AI
FT, Atlantic, Axel Springer and Fortune get behind AI start-up’s per-use compensation plan
Our partners & supporters
Over 500 content partners—and growing fast.
Hundreds of content partners from around the world support our mission for fair credit and compensation. More are joining every day.
Trusted by media titans
We’re honored for the support of industry leaders in journalism, music, science, business, and more.
“We are encouraged to see new entrepreneurial innovation set into motion in the Generative AI space guided by objectives that align with our own vision of how this revolutionary technology can be used ethically and positively while rewarding human creativity.”
Sir Lucian Grainge
Chairman and CEO
Universal Music Group
“ProRata is working to solve one of the most important issues in AI: how can LLMs properly credit and compensate the publishers of the work they depend on.”
Nicholas Thompson
CEO
The Atlantic
“We are encouraged by ProRata’s commitment to fair attribution and compensation for news publishers and content owners, and we look forward to collaborating with their team to develop and refine their platform.”
Jan Bayer
President News Media USA & Deputy CEO
Axel Springer
“Fortune looks forward to exploring work with ProRata because we believe they place a high priority on proper attribution and compensation for quality content.”
Anastasia Nyrkovskaya
CEO
Fortune
Supported by key industry associations.
We’re proud to collaborate with global publisher alliances that champion quality journalism, support independent media, and drive innovation across the publishing world.
Are you a publisher or creator?
Join us for a 50/50 rev share on Gist Search.
We pay you 50% of revenue on Gist Search
We only use licensed
content—we don’t scrape
We help you understand
how your content shows up in AI searches
We promote traffic back to your site
